Do you Tweet?

I completed two Social Media classes a year or so ago. My first thought was: “who has time for this?” I also, thought that if you are always on the web, when will you have time to do your work?

Well, I decided to try Linkedin, Twitter and Facebook. I had accounts since 2005, but never put them to any real use.

When the economy took a nose dive, I had to get out “there” and market my services to try to earn a living. Online marketing can be free and it’s a great way to stay present on the minds of potential buyers or to stay well connected to achieve “presence of mind” when it comes to getting referrals.

I spend a minimum (and usually maximum) of 5 minutes in the morning and 5 minutes at night each day. Here’s what I do with Twitter:

You get followers by following others. If someone does not follow you in about a week or so, then stop following them.

How to find followers:

1) ask your linkedin and facebook groups: “Do you tweet? If so, what is your twitter address”
a. then use the search tool in twitter to find them
i. be careful – don’t click on any links because they could be a dangerous to infiltrate your computer with worms, viruses, trojans, etc…
ii. instead type it into twitter search and if the link shows up, click on it and then click follow
b. then follow them (click Follow)
2) type keywords for topics that interest you in the twitter search box
a. then check out folks’ profile pages
b. if you like their tweets, then click follow to follow them
3) use twellow to search for folks to follow using keywords for topics that interest you
4) follow other folks’ followers if you have similar interests – eg find the coaches that follow me and follow them

How to get folks to follow you:

1) usually folks will follow folks that follow them (reciprocal following)
2) you need to have a balance of followers (ie your followers number) and folks you follow (ie your following number) – or you will be viewed as a spammer
a. so be sure to check weekly or monthly if the folks you follow are following you back
b. if they are not following you back, then stop following them
c. but bare in mind that trade orgs and news outlets may not follow you back. Nevertheless, I keep these because I want their content

What to do if someone follows you:

1) you’ll get an email
2) use the Direct Messages feature in your twitter Home page (off the right) to thank the person who is following you …be careful about not posting your personal messages for everyone to see …I love Direct messaging because only that one person will see it
a. usually if you reply and acknowledge a follower, that will solidify your relationship and they wont stop following you
b. I post “Thank you for the follow (or follow back)! I look forward to your tweets! You can learn more about me at http://www.lemongrassplanning.com
c. Always try to get them to visit your website …you can also direct them to a free gift or a blog post on your website

What and How to post:

1) Each post can only be 140 characters
2) DON’T post hard sales “buy this” or “hire us”
3) DO try to get folks to your website
a. Send a notice when your constant contact newsletter is available
b. Send a notice with each new blog post on your website
c. Send notices about videos on youtube
d. Send notices about freebies
e. Send notices about events
4) I use ping fm (http://ping.fm/) to post once each morning to twitter, linkedin, and facebook by email
a. Ping fm will give you an email address
b. You email your message to the ping fm email address and the message will get posted wherever you want it to
5) You can preset posts to automatically go out using tweetdeck or hootsuite
6) Share content – go for just one main topic
a. Famous quotes
i. just google “famous quotes” for websites
ii. search with keywords
iii. collect into a word document
b. events
c. awards
d. Articles
i. If you post articles, use tiny url (http://tinyurl.com/) to convert the longer url where folks can find the article
ii. Sources of articles – sign up to get articles emailed to you
1. NAWBO (and other trade organizations)
2. forbes and forbes woman
3. Entrepreneur.com Small Business News and Updates
4. Inc mag
5. Smartbrief on Social Media
6. Smartbrief on Entrepreneurs
7. Smartbrief on Leadership
8. NFIB Smartbrief
9. Businessweek’s Small Biz Insider

Clovia founded Lemongrass Consulting in 2005 with 25 years of government work experience and serves as a procurement counselor in the Georgia Tech Procurement Assistance Center (GTPAC). Lemongrass Consulting provides strategic planning solutions including government contracting strategic marketing plans. Visit us at: http://www.lemongrassplanning.com – Follow Clovia on Twitter @lemongrassplans and LIKE Lemongrass on Facebook at http://tinyurl.com/6cuu28o

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