12 Ideas you can get when Visiting your Connections’ Websites

Google image via dailygreen.com

We recently went through a lead scoring exercise. It was time consuming, but worth it. We scored 7500 contacts. The process required checking out our contacts’ website. I highly recommend that you get in the habit of visiting your contacts’ website “before” friending on Facebook, connecting on Linkedin, following on Twitter, or otherwise chatting with a new contact. It’s a great way to get a glimpse at what your contacts are up to.

Whenever we saw information or website features we liked, we’d save them as samples. We made good use of our Snipping Tool to save jpeg images of what we liked.

Here are 12 ideas you can get when visiting your connections’ websites:

1. Website Design and Branding Ideas –
a. Landing Pages
b. Page tabs
c. Photos
d. Capability Statements, Resumes, Bios
e. Media kits
f. Ways to display testimonials
g. Shopping Carts

2. Trade Organizations to check out
3. Periodicals to Subscribe to
4. Business books to buy
5. Case studies and white papers to post
6. Social Media ideas
7. Press release ideas
8. Referral networks to join
9. Hiring ideas – look at the structure of their teams; their organization chart – what positions should you hire? Some of my contacts had speaking agents and PR (press/media) assistants.
10. Business Award program ideas
11. Business events to host
12. Affiliate programs

Gathering ideas from the websites of folks in your network is gathering business intelligence.  Competitive intelligence is the legal and ethical acts of systematically gathering, analyzing, and managing information about business competitors.  Well, many of the folks in your network may not be competitors.  In fact, many business owners mistakenly avoid connecting with their competitors.  When gathering competitive intelligence, businesses gather their competitors’ news articles, publications, patent filings, trade show marketing materials, and other market research.

Some business owners may perceive business intelligence as espionage or spying.  I see it as getting to know the folks in your network better.  The more you know about the folks in your network, the better you can forge strategic alliances and the better choices you can make about the type of relationship you should build with each person in your network.

There are far too many businesses engaged in social media marketing that do not take the time to study their network.  Besides learning more about each organization you are now connected to, why not take away some ideas that may benefit your own organization?

By Clovia Hamilton, President, Lemongrass Consulting, Inc.
Clovia founded Lemongrass Consulting in 2005 with nearly 30 years of government work experience and serves as a procurement counselor in the Georgia Tech Procurement Assistance Center (GTPAC). Lemongrass Consulting provides strategic planning solutions including government contracting strategic marketing plans, intellectual property, social media marketing strategic plans, and other services. Contact Clovia at:
■ Web: http://www.lemongrassplanning.com/
■ Blog: https://cloviahamilton.wordpress.com/
■ LinkedIn: http://www.linkedin.com/in/cloviahamilton
■ Twitter: http://twitter.com/lemongrassplans
■ Email: chamilton@lemongrassplanning.com

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