8 Public Relations Lessons from Sex and the City

public relations, corporate partners, be a starI know, I know.  The show no longer airs.  But, that does not keep me from watching old episodes on DVD.  One of my favorite episodes is when the character Samantha (“Sam”) talks to her young boyfriend Jerry Jerrod about his acting career.  Sam owns a public relations firm.  We’ve seen her on the job.  It’s just her and an assistant – typical small business.

Well, Sam offered the following eight (8) tips and implemented this action plan to catapult Jerry’s acting career:

  •  She remained Jerry to the name “Smith”.  Jerry was the business product.

Lesson 1: If your business name is not working, rename it.

  • Sam asked Smith if acting was really what he wanted.   She said, if it was “really” what he wanted, then she would help him.

Lesson 2: I have met a number of business owners and career professionals that are on the fence about whether or not they “really” want to sell the products and services they originally set out to sell.  If you really want it bad enough, you might be able to line up professional help.  Why should someone believe in you and help you if you do not really believe in yourself and want your own success?

  • Smith asked Sam, “you’ll help me be an actor?”   Sam replied, “No. I’ll help you be a star!”

Lesson 3:  If you go into it, go big!  Become a celebrity, star performer!

  • Sam turned Smith’s hum drum play into a red carpet event.   Sam gets a newspaper article about the play; she invites the press; she rolls out a red carpet; and she invites glamorous socialites.

 

Lesson 4: If we hold events, notify the local press.  Try to get a news article out of it.  Invest in advertisements.  Send out special invites.  Do it up in a big way!

  • Sam advised Smith of her performance metrics.  She said first he would gain the following of gay men; then girls; and then the industry.  Sam and Smith were in a bar and a group of gay men told Smith they were fans.  Later, a group of young girls ran to Smith in the street for autographs.  Sam then knew they were on their way.

 

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3 Responses to “8 Public Relations Lessons from Sex and the City”

  1. tkatlin Says:

    Reblogged this on The Last Summer and commented:
    this is hilarious!

  2. binary options Says:

    Wonderful blog! I found it while browsing on Yahoo News.
    Do you have any suggestions on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get there! Appreciate it

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