Painting bridges in business development

I started my careebuilding relationship, building the bridges, building bridge, business and developmentr in construction research 30 yrs ago.  I spent five (5) years as a road and bridge construction engineer in the field. I moved into urban planning and went to law school at night.  Eventually I practice and taught business law, zoning law, land use and intellectual property law.

When I started my firm Lemongrass Consulting in 2005, a small business counselor told me to get on the phone and make appointments to meet people.  He said visualize it as though you are painting a bridge.  You need not stop until you paint the entire bridge.  You cannot leave the bridge partly painted.

Well, I got on the phone and got appointments.  I also learned that I did not need appointments to confidently get into the right people’s faces.

The key here is to be sure to talk to “the right people”.

It took me awhile and with alot of trials and testing, I figured out the hard way who our ideal businses prospects are.  In business, you have to have clarity on four (4) key areas:

  1. what services or products folks need,
  2. what they are willing to pay,

Read more!

By Clovia Hamilton MBA JD, President of Lemongrass Consulting Inc.

(c) 2014. All Rights Reserved. Lemongrass Consulting, Inc.

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