Posts Tagged ‘google’

Do you Tweet? Part Two.

May 15, 2011

This time last year, I wrote an article called Do you Tweet? I completed two Social Media classes in 2009 and decided to use social media online marketing as an affordable way to build my network. It’s working. My network has steadily grown. I went to a trade conference recently and folks recognized me when in many cases, I did not recognize them. Online marketing increases your visibility and helps you achieve “presence of mind” when it comes to getting referrals. This article serves to update you the new tools and techniques I am trying.
Last year I wrote how I spend a minimum (and usually maximum) of 5 minutes in the morning and 5 minutes at night each day. Now, I spend more time. I usually devote a few hours on Saturday or Sunday. Here’s what I do with Twitter now:
You get followers by following others. If someone does not follow me in about a week or so, I stop following them.
How do I find followers and get folks to follow me?
1) I still get great twitter connections from my linkedin and facebook groups.
2) I upload a *.csv (comma separated value) file from linkedin into twitter to make sure I am following my Linkedin connections out on Twitter – and to encourage them to follow me back.
3) I look at every new Facebook connections’ information page to find out if they have a twitter account – if so, I follow them and email them to request that they follow me back. I also check out their website. I always do my due diligence to find out whether a Facebook invite or recommended connection is a good fit in my circle or space.
Why do I love Twitter?
1) It helps me direct traffic to my website. We have had an increase of website visitors as per our Google Analytics reports. I review our analytics monthly.
a. With each twitter follow, I use the Twitter Direct mail feature to send them an email:
i. thanks 4 the follow! I look forward to getting to know u! Free ebook gift for u: 25 Small Biz Tips: http://tinyurl.com/35rtl7e
ii. please support our Facebook biz page by clicking on the Like link & Join My List link – http://tinyurl.com/6cuu28o
b. Each week I usually post a blog post and convert the post into articles. I then tweet the new arrival of a blog post and use auto notifiers to post the articles. This helps drive traffic to my website.
c. I have begun to post videos via YouTube, and photos using Twitpic.
How do I save time?

Well, last year I was using ping fim to post each morning. Now I use Hootesuite and schedule about 50 posts each week. I post about 7 times per day. I set up 2 or 3 posts in the morning, noon, and night. I use the ping fm feature in Hootesuite to distribute my posts to a number of social media outlets – myspace, linkedin, my personal facebook page, my company’s facebook like page, and other pages. I love the schedule ahead feature in Hootesuite.
Last year, in my Do you Tweet article I listed a number of news outlets that I subscribe to in order to read and cull out content to share online. This year, I have finally graduated to using Twitterfeed to share posts from my favorite blogs. At first I used their default of posting every 30 minutes. One of my cousins advised me that it seemed like I was posting on Twitter every minute and that was annoying. I went from about 7 posts per day to who knows what. So, I had to go back into Twitterfeed and adjust the settings.
I signed up for Gist and have begun to see dossiers on folks in my network. This helps me decide who to conversate with. But, I honestly lean more toward the Hootesuite mention feature to see who retweets my post or asks me questions. I can then easily respond. Gist is more comprehensive since it will show me my online connections’ posts in several outlets. But I will have to hire someone to help me make the most of that. It would be neat if all of this could be rolled into Hootesuite so that I could see everything on one website. If you know of a way, please let me know.
The key is to continue to try new marketing tactics. Post diverse things and use a variety of tools to stay fresh and interesting. No matter how much we small business owners do, we can always do more. You cannot get frustrated and quit. You simply build the empire one stone at a time with patience and persistence.

Clovia founded Lemongrass Consulting in 2005 with 25 years of government work experience and serves as a procurement counselor in the Georgia Tech Procurement Assistance Center (GTPAC). Lemongrass Consulting provides strategic planning solutions including government contracting strategic marketing plans. Visit us at: http://www.lemongrassplanning.com – Follow Clovia on Twitter @lemongrassplans and LIKE Lemongrass on Facebook at http://tinyurl.com/6cuu28o

Advertisements

Do you Tweet?

June 14, 2010

I completed two Social Media classes a year or so ago. My first thought was: “who has time for this?” I also, thought that if you are always on the web, when will you have time to do your work?

Well, I decided to try Linkedin, Twitter and Facebook. I had accounts since 2005, but never put them to any real use.

When the economy took a nose dive, I had to get out “there” and market my services to try to earn a living. Online marketing can be free and it’s a great way to stay present on the minds of potential buyers or to stay well connected to achieve “presence of mind” when it comes to getting referrals.

I spend a minimum (and usually maximum) of 5 minutes in the morning and 5 minutes at night each day. Here’s what I do with Twitter:

You get followers by following others. If someone does not follow you in about a week or so, then stop following them.

How to find followers:

1) ask your linkedin and facebook groups: “Do you tweet? If so, what is your twitter address”
a. then use the search tool in twitter to find them
i. be careful – don’t click on any links because they could be a dangerous to infiltrate your computer with worms, viruses, trojans, etc…
ii. instead type it into twitter search and if the link shows up, click on it and then click follow
b. then follow them (click Follow)
2) type keywords for topics that interest you in the twitter search box
a. then check out folks’ profile pages
b. if you like their tweets, then click follow to follow them
3) use twellow to search for folks to follow using keywords for topics that interest you
4) follow other folks’ followers if you have similar interests – eg find the coaches that follow me and follow them

How to get folks to follow you:

1) usually folks will follow folks that follow them (reciprocal following)
2) you need to have a balance of followers (ie your followers number) and folks you follow (ie your following number) – or you will be viewed as a spammer
a. so be sure to check weekly or monthly if the folks you follow are following you back
b. if they are not following you back, then stop following them
c. but bare in mind that trade orgs and news outlets may not follow you back. Nevertheless, I keep these because I want their content

What to do if someone follows you:

1) you’ll get an email
2) use the Direct Messages feature in your twitter Home page (off the right) to thank the person who is following you …be careful about not posting your personal messages for everyone to see …I love Direct messaging because only that one person will see it
a. usually if you reply and acknowledge a follower, that will solidify your relationship and they wont stop following you
b. I post “Thank you for the follow (or follow back)! I look forward to your tweets! You can learn more about me at http://www.lemongrassplanning.com
c. Always try to get them to visit your website …you can also direct them to a free gift or a blog post on your website

What and How to post:

1) Each post can only be 140 characters
2) DON’T post hard sales “buy this” or “hire us”
3) DO try to get folks to your website
a. Send a notice when your constant contact newsletter is available
b. Send a notice with each new blog post on your website
c. Send notices about videos on youtube
d. Send notices about freebies
e. Send notices about events
4) I use ping fm (http://ping.fm/) to post once each morning to twitter, linkedin, and facebook by email
a. Ping fm will give you an email address
b. You email your message to the ping fm email address and the message will get posted wherever you want it to
5) You can preset posts to automatically go out using tweetdeck or hootsuite
6) Share content – go for just one main topic
a. Famous quotes
i. just google “famous quotes” for websites
ii. search with keywords
iii. collect into a word document
b. events
c. awards
d. Articles
i. If you post articles, use tiny url (http://tinyurl.com/) to convert the longer url where folks can find the article
ii. Sources of articles – sign up to get articles emailed to you
1. NAWBO (and other trade organizations)
2. forbes and forbes woman
3. Entrepreneur.com Small Business News and Updates
4. Inc mag
5. Smartbrief on Social Media
6. Smartbrief on Entrepreneurs
7. Smartbrief on Leadership
8. NFIB Smartbrief
9. Businessweek’s Small Biz Insider

Clovia founded Lemongrass Consulting in 2005 with 25 years of government work experience and serves as a procurement counselor in the Georgia Tech Procurement Assistance Center (GTPAC). Lemongrass Consulting provides strategic planning solutions including government contracting strategic marketing plans. Visit us at: http://www.lemongrassplanning.com – Follow Clovia on Twitter @lemongrassplans and LIKE Lemongrass on Facebook at http://tinyurl.com/6cuu28o