Posts Tagged ‘Hootesuite’

3 Ways to Empower your Brand Advocates

August 10, 2011

I recently read social media guru Lisa Barone’s article 5 Reasons to Engage Brand Advocates. I thought I’d take the time to share some ideas about how to implement the sharing of your content among your online connections.

Lisa wrote that “[b]y connecting with [brand advocates] and empowering them to share your blog posts, your eBooks, Facebook content, etc, you strengthen their voice and get them excited about the opportunity to share insight from the front lines”. So, here are some ideas on how to implement this in practice:

1. Your Blog Posts

I use hootesuite and ping fm to distribute micro blog posts of 140 characters or less (Twitter requirement). My micro blog posts are distributed automatically to several social media pages. So, I ask folks to read, leave comments, and share my wordpress blog post. I also have my wordpress blog post tied to linkedin and it appears on my linkedin profile. In addition, I post my blog in my relevant linkedin and facebook groups. My next move is to join some yahoo groups.

2. Your Ebooks

Whenever I get a new facebook friend, linkedin connection, or twitter follower, I send them the url to our fan page where they can download a free ebook. Many ask me if they can share my the free ebook. I always encourage them to share the url. The goal is to increase traffic to our website.

I also send new connections two more calls to action. I ask them to LIKE our facebook business page; and to read and share our wordpress blog post.

3. Your Facebook Content

I am pretty engaged on Facebook. I usually read posts early in the morning. I share articles and famous quotes and tell folks what I have been up to. Folks have naturally clicked on their like button or posted feedback as a comment if they want to participate. So, I rarely have to ask folks to share the content. But, I have asked questions and that is a great way to stimulate the conversations. Also, on my firm’s Facebook business page, whenever I share web links to videos or articles, our fans can reshare the links with others. So, you can have a call to action to “Reshare”.

What strategies do you use?

By Clovia Hamilton, President, Lemongrass Consulting, Inc.

Clovia founded Lemongrass Consulting in 2005 with nearly 30 years of government work experience and serves as a procurement counselor in the Georgia Tech Procurement Assistance Center (GTPAC). Lemongrass Consulting provides strategic planning solutions including government contracting strategic marketing plans, intellectual property, social media marketing strategic plans, and other services. Contact Clovia at:
■ Web: http://www.lemongrassplanning.com/
■ Blog: https://cloviahamilton.wordpress.com/
■ LinkedIn: http://www.linkedin.com/in/cloviahamilton
■ Twitter: http://twitter.com/lemongrassplans
■ Email: chamilton@lemongrassplanning.com

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5 Elements of a Sales System

August 2, 2011

via Google Images

I recently bought the book entitled “Harvard Business Review on Sales and Selling”. I just read the chapter called “Manage the Customer, not just the Sales Force” by Benson P. Shapiro. He wrote about a sales management team that decided to “step back and take a fresh look at the entire selling effort” when a dress line failed to increase in spite of know appeal.

Reading Shapiro motivated me to take a step back and reflected on my firm’s sales system. There are a lot of online sales options. I call it noise. It was high time to step back and get organized.

I am a very analytical, organized, task oriented task master! I believe in checklists and outlines.

So first, I drafted a sales system outline which included: (1) Product Policy and Pricing; (2) Distribution Channels for Online Training Content Sales; (3) Communication Methods; (4) Qualifying Prospects and (5) Managing Customers.

Distribution Channels include an ejunkie shopping cart on our firm’s website; a Facebook storefront; an Amazon store; a Scribd Store; Clickbank; Ebay; Lulu; Moontoast; Zazzle store; Blog for Pay via Media Bistro and the Examiner; and training videos for pay via Demand Media.

Communication methods include the 3-A’s – Advertising PULL; Appointments for personal selling PUSH; and Attending Networking Events.

Advertising PULL include Facebook ads; Google adwords; Youtube videos; direct mail marketing; email marketing; and social media posts via Hootesuite and Ping fm.  Our social media posts are distributed to Twitter, Facebook, Facebook business page, Linkedin, Myspace, Google Buzz, Tumblr, Friendfeed, Identi.ca, Brightkite, and Yahoo Profile.

Appointments can be set with Facebook friends, Facebook fans, Twitter followers, and Linkedin connections using online tools like Tungle.

Networking events include Meetups; professional trade organization meetings; vendor outreach sessions; and trade conferences.

Qualifying prospects involves having a Contact Relationship Management (CRM) system that includes lead scoring.  Prospects get higher scores if they are warmly engaged with us open our newsletter; comment on our blog; LIKE us on Facebook; or otherwise communicate with us.

The Customer Management component includes Opening New Account Relationships; Closing Deals; Servicing Accounts; and Maintaining Account Relationships.                                              

Second, I created a e-file folder for each component of our sales system. The idea is to use this outline as our strategic plan.

Third, there is nothing left to do but to deploy. You have to be motivated to launch and consistently deploy!

What would you add to this system? What works for your organization?

By Clovia Hamilton, President, Lemongrass Consulting, Inc.

Clovia founded Lemongrass Consulting in 2005 with nearly 30 years of government work experience and serves as a procurement counselor in the Georgia Tech Procurement Assistance Center (GTPAC). Lemongrass Consulting provides strategic planning solutions including government contracting strategic marketing plans, intellectual property, social media marketing strategic plans, and other services. Contact Clovia at:
■ Web: http://www.lemongrassplanning.com/
■ Blog: https://cloviahamilton.wordpress.com/
■ LinkedIn: http://www.linkedin.com/in/cloviahamilton
■ Twitter: http://twitter.com/lemongrassplans
■ Email: chamilton@lemongrassplanning.com