Posts Tagged ‘business startup advice’

Using Twitter – 8 Tips – Part Three

June 4, 2014

online marketing, facebook marketing, linkedin, twitter for marketingI have written two (2) blog articles about my journey using Twitter.  The first was for beginners called “Do you Tweet?“.  I followed this with a Part Two.  A lot of business owners set up their Twitter accounts and then they get frustrated with trying to figure it out.  I bought a Twitter for Dummies book which was very helpful.

Initially, I followed other women business owners.  I went to trade organization meeting for women business owners and we were all encouraged to follow one another.  Well, it is great to support one another.  These follows make increase your business website traffic too.  However, at the end of the day, you need to ask yourself if the folks you are following and the folks that follow you back are best for your business growth and development.

I joined Twitter in 2009.  Last year, I began to lose interest in this social media site all together.  I would scroll through tweets by folks I was following and very little seemed to matter to me with regard to my business’ growth.

Then, on Facebook, someone posted how he was really reaching key business leads and sending them pitches.  He was getting appointments and making deals.  I had an “Aha” moment.  My problem was that many of the folks I was following and who followed me were not my ideal business targets.

Here are eight (8) tips:

  1. Be clear on what you are passionate about – – state this in your Twitter profile and photo images
  2. Be clear to identify products and services that you want to sell that are in alignment with what your passions
  3. Draft a list of ideal prospective clients — I have listed ours on our website
  4. Use the Twitter search tool to find your ideal folks and follow them – – be very selective on who you decide to follow

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Clovia Hamilton, MBA JD – President

Lemongrass Consulting Inc.

(c) 2014. All Rights Reserved. Lemongrass Consulting Inc.

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WTH are you doing? Overcoming lost self-confidence in business

June 3, 2014

feeling disappointedA small business owner on Facebook recently posted a cry for help.  She said she was wondering “WTH am I doing?”.

Many business owners get the WTH “what the heck” am I doing feeling from time to time.  This probably occurs most frequently after getting rejected and the feelings of disappointment that follow.  You may lose some of your confidence.  It’s ok.  The bottom line is that it is a signal to stop, reflect, plan a strategy, and implement a strategy.

To overcome the feelings of lost self-confidence and anxiety, here is a simple five (5) step plan:

  1. Start by writing down your statement of purpose – Always begin with seeking clarity and with having a clear mission in mind. Reflect on your career and your life and ask write down the answer to this question: “What are you passionate about?”
  2. Next, do a Self SWOT to list your strengths, weaknesses, opportunities and threats.  This will give you a quick Strategic Plan outlook.

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By Clovia Hamilton, MBA JD – President

Lemongrass Consulting

(c) 2014. All Rights Reserved. Lemongrass Consulting, Inc

9 Leadership lessons from War Leaders

June 3, 2014

fdr-and-churchillI watched the History Channel’s special entitled “The World Wars” about war leaders such as Mussolini, Douglas MacArthur, FDR, Winston Churchill, and Adolph Hitler.  I have counseled hundreds of small businesses and worked under several leaders over the course of my careers.  Often, the competitive nature of business development has been and can be compared to being at war.  Here’s nine (9) leadership lessons I learned from the war leaders:

  1. Have fast moving forces – Adolph Hitler was known for having fast moving forces that could punch a hole in the enemy’s territory and their speed would impact the enemy’s nervous system.  This was called a brain and heart assault.  I have witnessed many, many slow moving business leaders and equally slow moving troops that follow.  Being decisive and well trained to move out fast in business can help knock out the competition.  Leaders bear the responsibility to make judgments and motivate their troops to move out quickly.  The competition would not know what hit them!
  2. Be not a dictator in your business – On the History Channel program, Colin Powell explained that dictators think that they know best; they do not listen to others; and they do not keep anyone around them that will tell them otherwise.  Years ago, I worked for a dictator.   Many years ago, I worked for a dictator who was a small business owner.  He never listened to his staff’s ideas and if they did not agree with him, he would fire them.  I later found out that when I left, he had cycled through more than 60 professional staff people.  This is a ridiculously high turn over rate in his industry.  If you are guilty of this, then it is best to go see a psycho therapist and get some professional help fast!
  3. Know your competition’s, client’s, and prospect’s ultimate dreams – With respect to Adolph Hitler, his ultimate dream was to gain world dominance.  Trying to appease someone like this to avoid war and to negotiate diplomatic solutions is fruitless.  Very few small business leaders take time out to study their competition, client’s and prospect’s, get to know what makes them tick, and study their long term goals.  The more intelligence you know about what they need, want, and their mission, the better you can strategize what might work in business negotiations.

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By Clovia Hamilton, MBA JD President Lemongrass Consulting

(c) 2014. All Rights Reserved. Lemongrass Consulting, Inc.